Ideogram Vector 1.0 turns a prompt or an image into an SVG you can actually edit

On October 22 Ideogram introduced Ideogram Vector 1.0, its first vector model. Most AI image tools hand you pixels. This one hands you an SVG: a file made of shapes and paths that stays sharp at any size and that you can open and change in Illustrator, Figma or code.

What it does. There are two ways in. You can describe a design in a prompt, such as a logo, a wordmark, hand lettering, a label or a flat illustration, and get back an SVG. Or you can upload an existing image and convert it into vectors. Ideogram says every result is a single clean SVG with editable colors, shapes and smooth gradients, and that if you swap the palette, the gradients follow. It shows styles from engraving and pop art to flat color and line art. Ideogram leans on its history here: it says it "was first at spelling correct text in AI images," and pitches Vector as bringing that typography to SVG.

Where and how much. Ideogram says it's live in the Ideogram app, on the API and on partner platforms. The API adds two endpoints, one that generates SVGs from a prompt plus optional reference images, and a vectorizer that converts a JPEG, PNG or WebP (up to 50 MB). Both run asynchronously: you get a generation ID back and fetch the result later, or have it sent to a webhook. Ideogram's listed API prices per SVG are $0.13 at low quality, $0.16 at medium and $0.20 at high for text to vector, rising to $0.32 at high quality when you add references. Converting an image costs $0.10. Both endpoints also take a dry-run flag that prices a request without running it, which is handy before a big batch.

Who it's for. Designers, small brands and merch makers who need a logo, sticker or print file they can resize and recolor, and developers who want SVG assets from code instead of tracing PNGs by hand.

The honest caveat. The vectorizer's docs say the option to group shapes into layers "is not yet available," so expect a flat pile of shapes you may need to organize yourself in a complex piece. Ideogram's own help pages also say that ordinary Ideogram images are still raster files and that writing "vector" in a normal prompt doesn't turn one into vector paths. And as with any AI logo, check the result for trademark conflicts before you put it on a product.

MODEL has not tested Ideogram Vector hands-on yet. Everything above comes from Ideogram's launch page, API reference and announcement thread, read on October 22. This is not sponsored and has no affiliate links.